If there is one business rule that every online marketer I’ve ever met has memorized, it’s that it costs less to retain an existing customer than to fight for a new customer. We all know this rule and we all run our online business based on it. But have you ever stopped to examine why [...]

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If there is one business rule that every online marketer I’ve ever met has memorized, it’s that it costs less to retain an existing customer than to fight for a new customer. We all know this rule and we all run our online business based on it. But have you ever stopped to examine why [...]

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If you want to know the two secrets of being successful on the internet then they are as follows: 1. There are no real secrets. 2. You need to have an effective backend. Alright, I realize that that was a bit oxymoranic, but I am being totally serious. Just to explain, having an effective backend [...]

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