If there is one business rule that every online marketer I’ve ever met has memorized, it’s that it costs less to retain an existing customer than to fight for a new customer. We all know this rule and we all run our online business based on it.
But have you ever stopped to examine why this [...]

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If there is one business rule that every online marketer I’ve ever met has memorized, it’s that it costs less to retain an existing customer than to fight for a new customer. We all know this rule and we all run our online business based on it.
But have you ever stopped to examine why this [...]

Read More »